Shoes and apparel is expected to end impasse "way out"

"Big shop" complex Sales network is the Jinjiang Sports shoes Product into a commodity subject to an important part of business know Jinjiang shoes, high-quality sales channels is "scarce resources", the brand leader in the industry, driven by a number of second and third line of sports brands have willingly or unwillingly joined the "open Big Shop "Story.

2007 7 10, Anta Successfully landed in Hong Kong capital market, with strong capital strength, Anta opened the "open big store," the prelude.

Listing After 2 weeks, Anta House Lane in the village of Quanzhou out of the first flagship store. Compared with the previous store, Anta Village House Lane's flagship store in a larger, reaching more than 300 square meters, the internal decoration is also a new look, all using the fifth generation of the shelf, the store has exquisite taste, with stores around the same brand are obviously in the lead position. According to the prospectus

Anta Show: Anta listing will invest 550 million yuan to open franchise of international sports brands, retail outlets and major cities in China, and Anta Sports City to open flagship store. Will also invest 440 million yuan to further expand and enhance the ANTA sales network.

2007, the ANTA extension through 39 distributors ANTA brand retail network in China, set up 4716 retail outlets ANTA brand franchise. Among them, the net increase of 608 licensed retail outlets. Meanwhile, in Shanghai, Shenyang and Wuhan, has opened four flagship stores. It is understood that the size of Anta flagship store than the existing large store shelves are fully updated, fully demonstrated Anta new brand image. Anta flagship store is mainly used for displaying the latest products, strengthen the local market ANTA brand and marketing activities as the testing results and a platform for the direct collection of consumer opinion. Jinjiang

as another major sports brands, special steps in the terminal building is not the slightest concession. In the past 2007 years, special steps to open stores in China more than 1000 sales of 2.3 billion Renminbi, In the country more than 300 provinces, cities and regions have a distribution network.

It is understood that, in the secondary and tertiary markets, particularly in the retail network construction step has many advantages. According to president of the small wave Xtep introduced, special steps are now embarked on large-scale transformation of the terminal stores plan to promote the "Olympic concept store": the expansion of existing store area to the gold section of the transfer.

2008 new year special steps have thousands of great shops in the Olympic Games, unveiled the platform, which has 20 stores the Olympic star, Olympic flagship store to 80. Star shop mainly in capital cities and the pedestrian; flagship stores concentrated in the provinces and major cities in the main pedestrian street and the commercial street. Special-step plan to enhance the brand while providing consumers with greater access to and experience of the place, to achieve the best buy.